From September 17th to 19th, 2024, INDEX Saudi Arabia, Saudi Arabia's most influential interior design and furniture exhibition, opened grandly at the Frontier Exhibition and Conference Center in Riyadh. The exhibition brings together interior designers from all over the world as well as product suppliers in the fields of furniture and space decoration. In the construction of this exhibition, Harman Furniture uses furniture as a carrier to skillfully integrate traditional and modern elements, fully demonstrating the use of cultural symbols, the symbolic meaning of materials and the inheritance of culture. With its excellent high-end customized furniture products , continues to exude unique cultural charm and becomes an important window to convey Saudi Arabian culture.

INDEX Saudi Arabia 2024 | Harman Furniture Group Exhibition Area

This furniture exhibition skillfully uses various cultural symbols to convey information and express emotions. These include traditional Saudi Arabian patterns, shapes, and so on. These symbols are integrated into fabrics, leathers, carpets and bed background designs, becoming key elements to showcase Saudi Arabian culture. Through the use of such symbols, it can quickly arouse the emotional resonance of the audience and enhance their sense of cultural identity.

Factory diorama

The materials used in furniture often have specific symbolic meanings. Harman furniture uses materials such as stone, wood and metal, which are not only strong and durable, but also full of natural beauty. The use of traditional materials conveys respect for nature and inheritance of tradition. In addition, modern exhibition construction also introduces some high-tech materials, such as LED displays, factory real-life models, and so on. The use of these materials not only enhances the display effect, but also reflects Saudi Arabia's recognition and pursuit of scientific and technological progress.

Saudi Arabia is located at the center of the Arab and Islamic world and has a rich cultural heritage. Harman Furniture displays various traditional cultural elements through lamps, furniture, etc., allowing more people to understand the integration of Saudi Arabian culture and Chinese culture, and promotes the inheritance and development of culture.

Harman Furniture is committed to deeply exploring the Middle East market and effectively expanding its global layout blueprint

As the “Belt and Road” initiative aligns with Saudi Arabia's “Vision 2030” strategy, Harman Furniture has a deep understanding of the characteristics of customers' demand for furniture in the Middle East. Local consumers have a greater demand for high-quality, uniquely designed furniture products. To this end, Harman Furniture has increased investment in research and development to provide customized products that conform to Middle Eastern aesthetics and usage habits. For example, designing furniture decorated with patterns and textures with Middle Eastern cultural elements, or providing easy-to-assemble and multi-purpose furniture based on local family structures and lifestyles.

Since 2013, Harman Furniture has actively participated in furniture exhibitions in the Middle East, such as the Dubai Furniture Fair. Through exhibitions, we showcase the company's products and capabilities, communicate face-to-face with local customers and partners, collect market information and customer feedback, and further expand business opportunities. During the three-day exhibition, most of the builders, hotel owners/investors and designers have been invited to visit Harman Furniture Production Base in China.

Harman Furniture has established branches or offices in major cities in the Middle East in order to better understand local market dynamics, respond to customer needs in a timely manner, and provide better pre-sales, sales, and after-sales services. At the same time, it is also conducive to establishing good relationships with local government departments, industry associations, etc., laying a solid foundation for the company's long-term development in the Middle East market.

Globally, Harman Furniture strengthens brand publicity and promotion through various channels to enhance the brand's visibility and reputation. Use emerging media platforms such as the Internet and social media to showcase the company's products, designs and engineering cases to attract the attention of global customers. At the same time, we actively participate in the selection and certification activities of the international furniture industry, win more honors and awards, and enhance the credibility of the brand.

Waleed Al Omair (middle), General Manager of foreign trade of Harman Furniture, is communicating with customers

Harman Vision - Salute ingenuity in the name of nobility

After more than 20 years of development, Harman Furniture has built a large-scale professional high-end hotel furniture industrial park. Successfully provided services to world-renowned brands such as Ritz-Carlton, Marriott, W Hotels, St. Regis, Westin, Sheraton, Grand Hyatt, Mandarin Oriental, InterContinental, Crowne Plaza, Hilton, Kempinski, Shangri-La, Sofitel, High-end hotels such as Wyndham and hotels in many countries at home and abroad have completed system furniture configuration, and have completed a total of 2,000+ large-scale five-star hotel furniture projects.

Waleed Al Omair, General Manager of foreign trade of Harman Furniture (fourth from left) and Maggie Wang, Foreign Trade Director of Harman Furniture (third from left)

Harman Furniture is committed to becoming an industry benchmark, with the leading full-case model of refined industrial equipment as its goal. They focus on creating high-quality, high-end customized full-case services for global owners, striving for excellence in every aspect from design to construction. Use professionalism and attentiveness to create a comfortable, beautiful and unique living space for customers.